Our pre-session exercises facilitate insights and avoid undue influence helping participants to use System 1 during the group discussion.
We begin by using images that are now considered “the language of the brain”. It is now known that images are processed 60,000 times quicker than words. They are very useful to obtain insights and emotions in a non rational way.
We apply exclusive sensitization techniques before starting a focus group, based on System 1.
TOM associations using only System 1.
These tools are very useful for comparisons using archetypes.
With this tool we can delve deeper into concepts, brands, ideas, logos, etc. We can promise profound insights in less than 15 minutes.
360° Brand Analysis
Our brand analysis methodology considers the brand’s entire marketing mix and portfolio through proprietary-projective techniques.
EXPRESSION-E X P E R I E N C E S
With our exclusive methodological tools we can analyze communication.
INMERSION-E X P E R I E N C E S
through our exclusive projective techniques that cover all the senses we analyze brands, concepts, logos.
For Brand (RE) positioning and/or obtaining the BRAND POSITIONING STATEMENT or BPS.
An exclusive methodology to confront users vs. non-users to obtain ideas that can convince non-users.
A methodology combining ethnography and shop-along research.
BRANIFF MROC “Mujeres de Hoy”
An especially recruited-segmented panel comprising CDMX, GDL, MTY, and CUU.